UpperCrust’ is SSP’s bakery concept with a strong presence in travel hubs across the globe. An internationally recognised brand famous for its baguettes. ‘UpperCrust’ has been serving freshly baked baguettes to customers since 1986 with the opening of its first site at Waterloo Station. Since then, the brand has grown to more than 100 stores operating in more than 15 countries, demonstrating its universal appeal among customers around the world.